Sony Bravia KDL-40S504 40″ 1080p LCD HDTV for $569.99. Add it to the cart to see the lowered price. Order online to confirm price and availability and select in-store pickup to save on shipping. Here is a screenshot for your reference. This LCD HDTV features a 1920 x 1080 resolution, HDTV tuner, and input options for HDMI, component, S-video, VGA, and more. As a comparison, Walmart has it for $698.