Samsung 50″ 720p Plasma HDTV for $799.99

Samsung 50″ 720p Plasma HDTV for only $799.99.  You will see it as $899.99 initially.  However, once you have selected in-store pickup and added it to the cart, it magically drops to $799.99 in the cart.  It goes for about $1000 at most places.