Brother PT-2730 PC-Connectable Simply Professional Label Printer for $36.99 Shipped

Brother PT-2730 PC-Connectable Simply Professional Label Printer for $36.99 shipped.  Here is a screenshot for reference.  Alternatively, it is available at Buy.com for $36.99 shipped. It features a 16-character, 3-line graphic display, built-in automatic cutter, and can be AC or battery powered.  Most places have this label printer for about $84 or more.